Amazon Renewed Quality Program & WISE Certification
Wise certification
WISE stands for Wireless Industry Service Excellence. WISE Certification is a standalone, independent certification program administered by CTIA Certification, the wireless industry’s certification organization. The program includes a repair service provider component as well as a repair technician certification component.
Amazon Renewed Quality Program now requires wireless device resellers to obtain WISE Authorized Service Center, Level 2 to qualify for the Amazon Renewed Premium Program.
Amazon Sellers who do not own a brand authorization - what does this mean?
The term "Amazon sellers who do not own a brand authorization" refers to third-party sellers on Amazon who list and sell branded products without explicit permission from the brand owner or manufacturer. These sellers would be subjected to R2v3 + CTIA Level II certification as a minimum before they can participate in this program.
Definition: A brand authorization is formal permission (often in the form of a letter or agreement) from a brand owner allowing a seller to list and sell their products on Amazon. Sellers without this authorization are reselling branded products without direct approval from the brand, often sourcing products from retail stores, wholesalers, or other third-party suppliers.
How to Sell Legitimately on Amazon
To avoid the risks of selling without brand authorization, sellers should follow these steps, which align with your interest in professional certifications and compliance (e.g., WISE, ISO standards):
Obtain Brand Authorization:
Contact the brand owner directly to request a Letter of Authorization (LOA), specifying permission to sell on Amazon. The LOA should include the brand’s letterhead, seller details, trademark information, and authorized products.
Work with authorized distributors or wholesalers approved by the brand, ensuring invoices are recent (within 90–180 days) and match Seller Central details